Traité sulfate-free moisturizing shampoo cleanses without compromise. A unique cleanser that treats your hair as gently as you would treat your skin, this nutrient rich cream restores moisture, shine and health to hair with a mild formula naturally derived from essential amides and esters. This makes it ideal as a head-to-toe cleanser that leaves both the hair and skin soft, supple and moisturized. The lipid-based cleansing system creates a gentle lather that balances moisture the natural way, leaving hair softer and airy with a reflective, natural shine that prevents dryness.
Traité is unique - unlike other "sulfate free" shampoos it contains no polyethoxylated detergents, sulfosuccinates, sarcosinates, glucosides or polystyrenes. It’s cleansing system is powered by a 93% pure moisturizing cream. Vitamins A, B5 & C, lipids, rice protein and minerals provide comprehensive replenishment for proper nutrient and moisture balance. With Anti-Oxidants, Traité and all Mastey hair care products help maximize the life of hair color.
In French, Traité means “to treat”. Traité treats hair like no other shampoo because it cleanses by addition rather than subtracting vital elements from the hair and skin. Traité’s unique formula replenishes the nutrients hair, skin and scalp need, including our unique Mastey Natural Moisturizing Factor (NMF) for pure and natural moisture. Essential Fatty Acids (EFA) infuse moisture and elasticity, while Vitamin B5 attracts moisture from the environment and creates stronger cuticle. Pure vegetable proteins (not animal or human) rebuild, retain and reinforce the hair and skin’s protein chain to maintain a healthy structural identity.
Traité replenishes the skin and hair’s moisture balance the natural way. Traité’s gentle formulation makes it an excellent cleanser for the face and body. It makes skin smoother, silkier, softer and better mois- turized than any soap or body wash.
Traité’s unique formula has been shown to help normalize dry, flaky scalp conditions. (Shampooing daily with inappropriate shampoos will adversely affect the scalp. In order to avoid depleting moisture and to help balance the acid mantle, Traité was created to replenish the NMF to dry, flaky hair and scalp.)
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